Reference material for attendees of my presentation at the Interactive Secrets Summit in Birmingham, AL.
- Article from Mashable.com: 40 of the Best Twitter Brands and the People Behind Them
- Article from Advertising Age: How Marketers Get it Wrong With Mommy Bloggers (be sure to watch the video)
- Video (2 parts) from BlogHer Business ’08 conference about Graco’s foray into social media Successful Social Media Outreach- Graco Part 1 and Part 2
- Article from Mashable.com: Understanding Luxury Brands and Social Media
- Article from PR Week – case study about Lion Brand Yarn and social media
- Slideshow of research findings from Burson-Marstellar of how Fortune 100 companies use Social Media
- Blog post on ViralBlog - IkeaFans – the real Brand Fans — fans will self-assemble without you
- New York Times November 17, 2008 - Motherlode (Moms and Motrin)
- 2009 BlogHer, Compass, iVillage Women and Social Media Study (PowerPoint)
- Wall Street Journal Online August 6, 2009 Tide Turns ‘Basic’ for P&G Slump
- Forbes.com Sept. 2, 2009 A Twitterati Calls Out Whirlpool – great story about a powerful mommy blogger, customer service, and Twitter
