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Texting As Fundraising

KellyNow here’s a use of texting I can get behind.  Texting as a means of fundraising/donating.

Electrolux and celebrity Kelly Ripa have launched a “Text-A-Thon for a Cause” as a way to raise money and support for the Ovarian Cancer Research Fund (OCRF), an organization whose mission is to fund research to find a method of early detection and ultimately a cure for ovarian cancer.   I’m sorry to be late in the game to tell you about this, but since September is Ovarian Cancer Awareness month, this Text-a-Thon runs through September and by texting “KELLY” to 85944 from your cell phones (standard text messaging rates apply if your plan charges for text messages) you can donate $5 — it will show up on your cell phone bill. 

There are other ways to participate in the campaign.  You can go to www.kelly-confidential.com and donate via the web site, send a “virtual T-shirt to a friend”, or purchase a limited edition T-shirt designed by Kelly Ripa.  For every virtual T-Shirt sent, Electrolux will donate $1 to the OCRF.    For every limited edition T-shirt purchased, 100% of the proceeds will go to OCRF.  In addition to spreading awareness about ovarian cancer and helping raise funds for research, logging onto the web site gives you a chance to win a luxury front load washer and dryer from Electrolux in Turquoise Sky, the color inspired by the teal ribbon of ovarian cancer awareness.  Learn more about the campaign at www.kelly-confidential.com and through this video.

The campaign ends September 30.

Somehow this seems like a much higher purpose for my phone than: cu l8r