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Texting As Fundraising

KellyNow here’s a use of texting I can get behind.  Texting as a means of fundraising/donating.

Electrolux and celebrity Kelly Ripa have launched a “Text-A-Thon for a Cause” as a way to raise money and support for the Ovarian Cancer Research Fund (OCRF), an organization whose mission is to fund research to find a method of early detection and ultimately a cure for ovarian cancer.   I’m sorry to be late in the game to tell you about this, but since September is Ovarian Cancer Awareness month, this Text-a-Thon runs through September and by texting “KELLY” to 85944 from your cell phones (standard text messaging rates apply if your plan charges for text messages) you can donate $5 — it will show up on your cell phone bill. 

There are other ways to participate in the campaign.  You can go to and donate via the web site, send a “virtual T-shirt to a friend”, or purchase a limited edition T-shirt designed by Kelly Ripa.  For every virtual T-Shirt sent, Electrolux will donate $1 to the OCRF.    For every limited edition T-shirt purchased, 100% of the proceeds will go to OCRF.  In addition to spreading awareness about ovarian cancer and helping raise funds for research, logging onto the web site gives you a chance to win a luxury front load washer and dryer from Electrolux in Turquoise Sky, the color inspired by the teal ribbon of ovarian cancer awareness.  Learn more about the campaign at and through this video.

The campaign ends September 30.

Somehow this seems like a much higher purpose for my phone than: cu l8r