In their 2009 Women In Social Media Study, BlogHer, iVillage and Compass Media found that women online were twice as likely to use blogs as sources of trusted information for advice or purchase decisions, but turned to social media sites for connecting with friends and family. Women continue to turn to blogs, social networking and online status updating resources in increasing numbers.
I’m still mulling over all the datapoints, but I have to say that I agree — I do comb blogs for reviews and real-life experience with products. Sadly, some bloggers have now been sued for their reviews, which is why you will soon see some fine print on this blog to remind you that any reviews, advice, or opinions on a product on this blog should be considered about as worthy as if they were given by a stranger in the supermarket. I’ll give you a real-world opinion on something, but I’m not a Consumer Reports test engineer — get the picture?
So if you are as geeky as I am about studying the blogosphere, go check out the study, and I’d love to see your comments about the findings here!